About Applied Art

The Applied Art Department caters to the Graphic design needs of Advertising, Media, Information, Print and Publication Industry and Multimedia. The student projects focus on designing promotional campaigns, brand design, logos and visual identities, multimedia/interactive projects and presentations, packaging and social media exchanges and more.

Graphic Designers act as mediators who translate the message into images, symbols and signs. They work in various situations from indoor and outdoor publicity to websites, regardless of the medium involved. They are at the center of the creative process and need to know how to adapt to the functional aesthetic and economic constraints of a project. They also work in the field of interactive media and advertising.

The interactive designers create the overall look and feel of a wide range of interactive communication products, using text, data, graphics, sound animation and other digital and visual effects. They may work on projects such as internet sites, electronic games, online learning materials and interactive television.

They usually work in a product development team which may involve;
  • Helping to develop a client brief.
  • Preparing rough design concepts.
  • Using industry – standard graphics and multi – media software packages.
  • Designing hypertext links and animated menus.
  • Writing codes and testing functionality of the end product.

An interactive media designer should be naturally creative and knowledgeable about computer technology and the technical process involved. Advertising and communication are major sectors of visual creation. They have essential role to play today in promoting mainstream products as they often determine whether or not consumers decide to buy. Advertising designers require sharpened sensitivityand analytical ability.

As those responsible for a packing décor and volume, Packaging designers are in-charge of creating a product’s looks, ensuing its appearance and that it is functional, original all at once. Not only are they responsible for the products look, they also need to ensure, that it is correctly identified at distribution sites, by displaying information its contents, advantages and use.